This post by Seth Godin, the godfather of internet marketing, about selling lemonade speaks volumes about the best way to sell lemonade. ( Stop and read it, before you read on, or the rest of the post will not make sense.)
But, more importantly, this lemonade selling encounter speaks to any interaction with a patient, client or customer.
If your patient (client/customer/student/teacher) can tell your heart is in your care (insert job/calling/making lemonade), her day will be better. Are there patients out there, who are too drunk, mean, or hopeless for it to matter-sure. But there are many more who need to know you care when you prepare their “lemonade”.
So” Millionaire Nurses” will remember this when they are at their real job, but also when they are starting a business, going to school, and yes, even just talking with family.
Put your heart into it.
